2024

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01

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Equipping students with practical skills and knowledge relevant to their field of study

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Providing academic and professional development but also foster personal growth and self-discovery

Undergraduate Diploma

Courses Offered in MARKETING

The following courses are available for your Undergraduate Diploma. Each course provides you a unique educational experience. Each course is developed by an international staff of highly skilled instructors. The course material is updated to provide students with the latest current information in the subject.

Specialized Course

  • Course Name

  • Courses Description

  • Credit Hours

  • Marketing Research

  • Marketing Research introduces the concepts and applications of market research through the marketing management approach. This course emphasizes the basic methodologies, as well as introduces a variety of techniques, and demonstrates how research applies to strategy, including marketing, sales and product design, advertising and development.

  • 6 Credits

  • Marketing and High Technology Products

  • This course focuses on the marketing of technology-based products. It examines how technology products differ from non-technology-based products and how that influences the marketing of those products. The course covers issues such as diffusion of high technology products obtaining customer information and insight in technology-based markets.

  • 6 Credits

  • Principles of Professional Selling

  • This course revolves around the art of people-to-people interaction, which applies not only to the business-to-business sales environment but is also applicable to other professions. The selling process will be examined along with activities necessary to be successful in sales.

  • 6 Credits

  • Introduction to Marketing

  • This course introduces the conceptual underpinnings and operational facets of marketing with a primarily consumer (as opposed to industrial) focus. The course emphasizes product, price, promotion, and distribution as well as planning, research, and organization required to implement marketing concepts.

  • 6 Credits

  • Introduction to Consumer Behavior

  • The primary goal of successful firms is to satisfy the customer. To achieve this goal, marketing managers must know how their customers make decisions. The framework for this course is a buyer behavior model, in which concepts from psychology, sociology, and economics are applied to individual and organizational purchase decisions.

  • 6 Credits

  • Introduction to Advertising

  • The course will provide you an overview of the advertising industry, its functions and practices, and an appreciation of its place within the broader communications context. In this course, you will discover best practice in the advertising industry, and exploring the processes involved in creating campaigns.

  • 6 Credits

Marketing Research

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introducing marketing research.
    Understanding the marketing research industry.
    Steps in the marketing research process including defining the problem and research objectives.
  In Section 2 of this course you will cover these topics:
    Research design.
    Accessing secondary data and online information databases.
    Standardized information sources. standardized information sources
  In Section 3 of this exam you will be evaluated on below listed topics:
    Deciding on your survey data collection method.
    Using measurement scales in your survey.
    Designing your questionnaire.
  In Section 4 of this course you will cover these topics:
    Determining sample size and the sampling method.
    Collecting data and summarizing what you found in your sample.
    Generalizing your sample findings to the population.
  In Section 5 of this course you will cover these topics:
    Comparing to find differences in your data.
    Determining relationships among your variables.
    Preparing and presenting the research results.

Marketing and High Technology Products

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to high-technology.
    Strategy and corporate culture in high-tech firms.
  In Section 2 of this course you will cover these topics:
    Relationship marketing: partnerships and alliances.
    Market orientation and r and d?marketing interaction in high-technology firms.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Marketing research tools in high-tech markets.
    Understanding high-tech customers.
  In Section 4 of this course you will cover these topics:
    Product development and management issues in high-tech markets.
    Distribution channels and supply chain management in high-tech markets.
  In Section 5 of this course you will cover these topics:
    Pricing considerations in high-tech markets.
    Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
    E-business, e-commerce and the internet.
    Realizing the promise of technology.

Principles of Professional Selling

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Personal selling and the marketing concepts
    Personal selling opportunities in the age of information
    Creating value with a relationship strategy
  In Section 2 of this course you will cover these topics:
    Communication styles:managing selling relationships
    Ethics: the foundation for relationships in selling
    Creating product solutions
  In Section 3 of this exam you will be evaluated on below listed topics:
    Product-selling strategies that add value
    The buying proecess and buying behavior
    Developing and qualifying a prospect base
  In Section 4 of this course you will cover these topics:
    Approaching the customer
    Creating the consultative sales presentation
    Creating value with the sales demonstration
  In Section 5 of this course you will cover these topics:
    Negotiating buyer concerns
    Closing the sale and confirming the partnership
    Servicing the sale and building the partnership
    Opportunity management:the key to greater sales productivity
    Management of the sales force

Introduction to Marketing

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Marketing: managing profitable customer relationships
    Company and marketing strategy: partnering to build customer relationships
    The marketing environment
  In Section 2 of this course you will cover these topics:
    Managing marketing information
    Consumer and business buyer behavior
    Segmentation, targeting, and positioning: building the right relationships with the rightcustomers
  In Section 3 of this exam you will be evaluated on below listed topics:
    Product, services, and branding strategy
    New-product development and product life-cycle strategies
    Pricing: understanding and capturing customer value
  In Section 4 of this course you will cover these topics:
    Marketing channels and supply chain management
    Retailing and wholesaling
    Communicating customer value: advertising, sales promotion, and public relations
  In Section 5 of this course you will cover these topics:
    Communicating customer value: personal selling and direct marketing
    Marketing in the digital age
    The global marketplace
    Marketing ethics and social responsibility

Introduction to Consumer Behavior

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction: diversity in the marketplace
    Consumer research
  In Section 2 of this course you will cover these topics:
    Market segmentation
    Consumer motivations
  In Section 3 of this exam you will be evaluated on below listed topics:
    Personality and consumer behavior
    Consumer perception
  In Section 4 of this course you will cover these topics:
    Consumer learning
    Consumer attitudeformation and change
  In Section 5 of this course you will cover these topics:
    Communication and consumer behavior
    Reference groups and family influences
    Social class and consumer behavior
    The influence of culture on consumer behavior
    Subcultures and consumer behavior
    Cross-cultural consumer behavior: an international perspective
    Consumer influence and the diffusion of innovations
    Consumer decision making

Introduction to Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to advertising
    Advertising and rsquo;s role in marketing
    Advertising and society
  In Section 2 of this course you will cover these topics:
    How advertising works
    The consumer audience
    Strategic research
  In Section 3 of this exam you will be evaluated on below listed topics:
    Strategic planning
    Print and out-of-home media
    Broadcast media
  In Section 4 of this course you will cover these topics:
    Interactive and alternative media
    Media planning and buying
    The creative side and message strategy
  In Section 5 of this course you will cover these topics:
    Copywriting
    Design and production
    Direct response
    Sales promotion, events, and sponsorships
    Public relations
    Special advertising situations
    Evaluation of effectiveness

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