2024

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01

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Equipping students with practical skills and knowledge relevant to their field of study

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Undergraduate Diploma

Courses Offered in ADVERTISING

The following courses are available for your Undergraduate Diploma. Each course provides you a unique educational experience. Each course is developed by an international staff of highly skilled instructors. The course material is updated to provide students with the latest current information in the subject.

Specialized Course

  • Course Name

  • Courses Description

  • Credit Hours

  • Marketing Research

  • Marketing Research introduces the concepts and applications of market research through the marketing management approach. This course emphasizes the basic methodologies, as well as introduces a variety of techniques, and demonstrates how research applies to strategy, including marketing, sales and product design, advertising and development.

  • 6 Credits

  • Marketing and High Technology Products

  • This course focuses on the marketing of technology-based products. It examines how technology products differ from non-technology-based products and how that influences the marketing of those products. The course covers issues such as diffusion of high technology products obtaining customer information and insight in technology-based markets.

  • 6 Credits

  • Introduction to Advertising Media

  • A major goal of the course is to give you a basic understanding of the problems involved in making media decisions and how such decisions relate to the overall advertising and marketing process.

  • 6 Credits

  • Introduction to Conflict Management

  • Conflict is a part of life. This course explores how to develop the universal skill of negotiation. It explores the complexities of negotiations, by looking at how conflict is related and how temperaments and personality traits impact the process.

  • 6 Credits

  • Introduction to Consumer Behavior

  • The primary goal of successful firms is to satisfy the customer. To achieve this goal, marketing managers must know how their customers make decisions. The framework for this course is a buyer behavior model, in which concepts from psychology, sociology, and economics are applied to individual and organizational purchase decisions.

  • 6 Credits

  • Introduction to Advertising

  • The course will provide you an overview of the advertising industry, its functions and practices, and an appreciation of its place within the broader communications context. In this course, you will discover best practice in the advertising industry, and exploring the processes involved in creating campaigns.

  • 6 Credits

Marketing Research

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introducing marketing research.
    Understanding the marketing research industry.
    Steps in the marketing research process including defining the problem and research objectives.
  In Section 2 of this course you will cover these topics:
    Research design.
    Accessing secondary data and online information databases.
    Standardized information sources. standardized information sources
  In Section 3 of this exam you will be evaluated on below listed topics:
    Deciding on your survey data collection method.
    Using measurement scales in your survey.
    Designing your questionnaire.
  In Section 4 of this course you will cover these topics:
    Determining sample size and the sampling method.
    Collecting data and summarizing what you found in your sample.
    Generalizing your sample findings to the population.
  In Section 5 of this course you will cover these topics:
    Comparing to find differences in your data.
    Determining relationships among your variables.
    Preparing and presenting the research results.

Marketing and High Technology Products

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to high-technology.
    Strategy and corporate culture in high-tech firms.
  In Section 2 of this course you will cover these topics:
    Relationship marketing: partnerships and alliances.
    Market orientation and r and d?marketing interaction in high-technology firms.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Marketing research tools in high-tech markets.
    Understanding high-tech customers.
  In Section 4 of this course you will cover these topics:
    Product development and management issues in high-tech markets.
    Distribution channels and supply chain management in high-tech markets.
  In Section 5 of this course you will cover these topics:
    Pricing considerations in high-tech markets.
    Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
    E-business, e-commerce and the internet.
    Realizing the promise of technology.

Introduction to Advertising Media

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Background of todays advertising
    Roles of advertising
    The advertising spiral and brand planning
  In Section 2 of this course you will cover these topics:
    Target marketing
    The advertising agency, media services, and other services
    The advertisers marketing/advertising operation
  In Section 3 of this exam you will be evaluated on below listed topics:
    Media strategy
    Using television
    Using radio
  In Section 4 of this course you will cover these topics:
    Using newspapers
    Using magazines
    Out-of-home advertising
  In Section 5 of this course you will cover these topics:
    Internet and direct response advertising
    Sales promotion
    Research in advertising
    Creating the message
    The total concept: words and visuals
    Print production
    The television commercial
    The radio commercial
    Trademarks and packaging
    The complete campaign
    International advertising
    Economic, social, and legal effects of advertising

Introduction to Conflict Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining negotiation and its components
  In Section 2 of this course you will cover these topics:
    Personality
    Conflict
    Negotiation style
  In Section 3 of this exam you will be evaluated on below listed topics:
    Key negotiating temperaments
    Communicating in negotiation
    A note on cultural and gender differences
    Interests and goals in negotiation
  In Section 4 of this course you will cover these topics:
    Understanding the importance of perception in negotiation
    Effects of power in negotiation
    Asserting yourself
  In Section 5 of this course you will cover these topics:
    Principles of persuasion
    Rules of negotiation and common mistakes
    The negotiation process and preparation
    Alternative styles, strategies, and techniques of negotiation
    Team negotiation
    Negotiation in leadership and public relations
    Third-party intervention
    Using your personal negotiating power
    Post-negotiation evaluation

Introduction to Consumer Behavior

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction: diversity in the marketplace
    Consumer research
  In Section 2 of this course you will cover these topics:
    Market segmentation
    Consumer motivations
  In Section 3 of this exam you will be evaluated on below listed topics:
    Personality and consumer behavior
    Consumer perception
  In Section 4 of this course you will cover these topics:
    Consumer learning
    Consumer attitudeformation and change
  In Section 5 of this course you will cover these topics:
    Communication and consumer behavior
    Reference groups and family influences
    Social class and consumer behavior
    The influence of culture on consumer behavior
    Subcultures and consumer behavior
    Cross-cultural consumer behavior: an international perspective
    Consumer influence and the diffusion of innovations
    Consumer decision making

Introduction to Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to advertising
    Advertising and rsquo;s role in marketing
    Advertising and society
  In Section 2 of this course you will cover these topics:
    How advertising works
    The consumer audience
    Strategic research
  In Section 3 of this exam you will be evaluated on below listed topics:
    Strategic planning
    Print and out-of-home media
    Broadcast media
  In Section 4 of this course you will cover these topics:
    Interactive and alternative media
    Media planning and buying
    The creative side and message strategy
  In Section 5 of this course you will cover these topics:
    Copywriting
    Design and production
    Direct response
    Sales promotion, events, and sponsorships
    Public relations
    Special advertising situations
    Evaluation of effectiveness

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