2024

Our Course Offerings

01

Enhanced Skill Set

Equipping students with practical skills and knowledge relevant to their field of study

02

Expanded Network

Students have the opportunity to connect with peers, faculty, and industry professionals

03

Personal Growth

Providing academic and professional development but also foster personal growth and self-discovery

Masters Degree

Courses Offered in DIGITAL TRANSFORMATION DIGITAL PAYMENT SOLUTIONS

The following courses are available for your Masters Degree. Each course provides you a unique educational experience. Each course is developed by an international staff of highly skilled instructors. The course material is updated to provide students with the latest current information in the subject.

Core Course

  • Course Name

  • Courses Description

  • Credit Hours

  • Sales and Sales Management

  • This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

  • 6 Credits

  • Advanced International Advertising

  • This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

  • 6 Credits

  • Advertising Management

  • This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

  • 6 Credits

  • Internet Advertising

  • This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

  • 6 Credits

  • Marketing Management

  • This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

  • 6 Credits
Specialized Course

Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Advanced Digital Transformation / Digital Payment Solutions Concepts

Topics Covered in This Course:
  In Section 1 Advanced Digital Strategies of this course you will cover these topics:
  • Complex Digital Transformation Techniques
  • Integrating Advanced Systems
  • Performance Optimization
  In Section 2 Innovative Payment Technologies of this course you will cover these topics:
  • Advanced Payment Technologies
  • Using Blockchain for Payments
  • Predictive Analytics in Payments
  In Section 3 Cutting-Edge Security Solutions of this course you will cover these topics:
  • Emerging Security Technologies
  • Smart Security Systems
  • Advanced Fraud Detection
  In Section 4 Customer-Centric Digital Solutions of this course you will cover these topics:
  • Developing Personalized Solutions
  • Advanced Customer Engagement Techniques
  • Future Directions in Customer Experience
  In Section 5 Leadership in Digital Transformation of this course you will cover these topics:
  • Leading Digital Transformation Teams
  • Strategic Decision Making
  • Professional Development for Leaders

Current Trends in Digital Transformation / Digital Payment Solutions

Topics Covered in This Course:
  In Section 1 Emerging Digital Technologies of this course you will cover these topics:
  • Latest advancements in AI and machine learning
  • Innovations in blockchain and cryptocurrencies
  • Developments in IoT and smart devices
  In Section 2 Trends in Digital Payments of this course you will cover these topics:
  • Growth of mobile and contactless payments
  • Adoption of digital wallets and payment apps
  • Trends in realtime payments and settlement
  In Section 3 Industry Developments of this course you will cover these topics:
  • Key players and new entrants in digital payments
  • Regulatory changes impacting digital transformation
  • Market trends and consumer behavior
  In Section 4 Future Directions of this course you will cover these topics:
  • Predictions for the future of digital payments
  • Impact of 5G and other emerging technologies
  • Preparing for the next wave of digital transformation
  In Section 5 Case Studies and Applications of this course you will cover these topics:
  • Analysis of recent digital transformation initiatives
  • Lessons learned from innovative digital payment projects
  • Best practices for staying ahead of digital trends

Digital Transformation / Digital Payment Solutions Innovations

Topics Covered in This Course:
  In Section 1 Emerging Trends in Digital Transformation of this course you will cover these topics:
  • Latest Research Findings
  • Technological Advances
  • Future Directions in Digital Transformation
  In Section 2 Innovations in Digital Payments of this course you will cover these topics:
  • Novel Payment Technologies
  • Advanced Digital Payment Applications
  • Predictive Analytics in Digital Payments
  In Section 3 Innovative Security Solutions of this course you will cover these topics:
  • Smart Technology in Security
  • Innovations in Security Software
  • Using Technology for Fraud Prevention
  In Section 4 Sustainable Digital Practices of this course you will cover these topics:
  • Environmental Sustainability
  • Green Technologies
  • Sustainable Digital Operations
  In Section 5 Case Studies in Innovation of this course you will cover these topics:
  • Real-World Applications of Innovations
  • Success Stories
  • Lessons Learned

Digital Transformation / Digital Payment Solutions Leadership

Topics Covered in This Course:
  In Section 1 Leadership Theory and Practice of this course you will cover these topics:
  • Understanding Leadership Styles
  • Developing Leadership Skills
  • Applying Leadership Theories
  In Section 2 Team Dynamics and Management of this course you will cover these topics:
  • Building Effective Teams
  • Managing Team Performance
  • Conflict Resolution
  In Section 3 Strategic Planning in Digital Solutions of this course you will cover these topics:
  • Developing Strategic Plans
  • Implementing Strategic Initiatives
  • Evaluating Outcomes
  In Section 4 Ethics and Professionalism of this course you will cover these topics:
  • Ethical Leadership Practices
  • Professional Standards and Conduct
  • Leading with Integrity
  In Section 5 Personal Development for Leaders of this course you will cover these topics:
  • Self-Assessment and Improvement
  • Building a Leadership Career
  • Networking and Professional Growth

Digital Transformation / Digital Payment Solutions Research Methods

Topics Covered in This Course:
  In Section 1 Research Methodology in Digital Transformation of this course you will cover these topics:
  • Designing Research Studies
  • Quantitative and Qualitative Methods
  • Ethical Considerations in Research
  In Section 2 Data Collection and Analysis of this course you will cover these topics:
  • Collecting Reliable Digital Data
  • Statistical Analysis Techniques
  • Using Software for Data Analysis
  In Section 3 Conducting Field Research of this course you will cover these topics:
  • Practical Field Research Techniques
  • Managing Research Projects
  • Case Studies in Digital Research
  In Section 4 Applying Research Findings of this course you will cover these topics:
  • Translating Research into Practice
  • Developing Evidence-Based Practices
  • Impact of Research on Digital Solutions
  In Section 5 Publishing and Presenting Research of this course you will cover these topics:
  • Writing Research Papers
  • Presenting Findings at Conferences
  • Building a Research Portfolio

Professional Practice in Digital Transformation / Digital Payment Solutions

Topics Covered in This Course:
  In Section 1 Industry Standards and Practices of this course you will cover these topics:
  • Understanding Industry Standards
  • Best Practices in Digital Transformation
  • Regulatory Compliance
  In Section 2 Building a Professional Career of this course you will cover these topics:
  • Career Opportunities in Digital Solutions
  • Developing Professional Skills
  • Networking and Professional Development
  In Section 3 Client Relations and Communication of this course you will cover these topics:
  • Building Client Relationships
  • Effective Communication Strategies
  • Managing Client Expectations
  In Section 4 Business Management Skills of this course you will cover these topics:
  • Running a Digital Solutions Business
  • Financial Management
  • Marketing and Promotion
  In Section 5 Continuing Education and Growth of this course you will cover these topics:
  • Importance of Lifelong Learning
  • Pursuing Advanced Certifications
  • Staying Current with Industry Trends

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